The saturday evening post was founded in 1821 and grew to become the most widely circulated weekly magazine in america the magazine gained prominent status under the leadership of its longtime editor george horace lorimer 1899 1937 3. This book is a study of one of americas great mass magazines perhaps its greatest my subject is thesaturday evening post acquired by cyrus h curtis in 1897 and by 1899 placed under the editorship of george horace lorimer under lorimers direction the post grew and prospered through the . Before movies radio and television challenged the hegemony of the printed word the saturday evening post was the preeminent vehicle of mass culture in the united states and to the extent that a mass medium can be the expression of a single individual this magazine with a peak circulation of almost three million copies a week was the expression of its editor george horace lorimer. Creating america george horace lorimer and the saturday evening post user review not available book verdict this is a social history of the effects on the american mind of the saturday evening post from 1899 to 1936. In his 1948 history george horace lorimer and the saturday evening post john tebbel wrote that the cover images were easily the posts most distinctive feature its most popular single item and its greatest sales asset lorimer always chose the cover personally applying very exacting standards
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